Alan Xu


Alan is a graphicmotion designer that creates elegance and distinction through simplicity.





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ENCO INTERNATIONAL LIMITED ©



Motion, Identity
Type: Academic
Course: Type 5 Motion
Professor: Ming Tai

The initial brand identity of "Enco Group Studio" was not effectively conveying the organization's fundamental values and services due to its lack of brand consistency and visual impact.

Thus the rebranding, while renaming the institution to ENCO INTERNATIONAL LIMITED, solves that problem by introducing a dynamic and engaging identity system. It features a versatile and adaptable color palette, a robust and uniform typographic approach, and crisp, attention-grabbing motion elements.