Alan Xu

Alan is a graphicmotion designer that creates elegance and distinction through simplicity.



museum of contemporary photography

Identity, Spatial

Type: Academic
Course: Communication Design 4
Professor: Simon Johnston

The new identity system for the museum of contemporary photography is all about embracing simplicity. This doesn't mean sacrificing impact or aesthetics but rather reducing the design to its core elements. By doing so, the brand is able to communicate its message more effectively and build a deeper connection with its audience. 

Whether it's designing posters, animations, stationaries, or installations, this identity system leverages its simplicity to spark creativity and encourage new possibilities for the institution and its audience. 

Ultimately, becoming an adaptive system designed to stand against time.